How Come Video Games Are More Profitable Than Hollywood Movies?

Video games come with a distinctive appeal that draws legions of followings. Proving its dominant drawing power, global video game purchases reached a staggering 500 million in 2010. The industry continues to serve one of most lucrative markets with gamers collectively spending 3 billion hours each week playing video games. Investigative findings by The Association of Psychological Science reveal that gaming in general is considered as the ideal platform for players to take on the characteristics of their "ideal self." Video games offer gamers the opportunity to play an ideal role or virtually adopt a new identity, bringing about feelings of enjoyment of the massively social and interactive gaming experience and satisfaction at each victory.

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