This brief historical examination of the objectification of women explores the evolution of consciousness that has lead to sexual revolution and re-exploitation of body image in marketing. From prehistoric art to modern marketing iconography, society has used body image of women to dominate them socially and manipulate them sexually. Objectification, however, is an equal opportunity affliction. In the Information Age, men are now being equally exploited. With the coming of "virtual people" as models for marketing, it will become increasingly difficult for human beings to be comfortable with themselves when they will be constantly compared to a computer generated ideal.
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